Praise for EMAIL MARKETING by the NUM8ERS

"At last-a book that marketers can use to gain real respect from CFOs and CEOs who care about the bottom line. Baggott, author of the award-winning blog 'Email Marketing Best Practices,' clearly explains how to make your campaigns perform measurably better. The secret's in your test results."
?Anne Holland, President, MarketingSherpa

"Despite its proven power, email marketing receives a fraction of the attention given to other, fancier media. This week you'll probably hear far more about mobile videocasting (or some such fashion) than you will about email marketing. You can help correct this imbalance by reading this book."
?Rory Sutherland, Vice Chairman, Ogilvy Group, London, UK

"Baggott's wonderful new direct marketing book is loaded with practical advice and recommendations from some of the best minds in the industry. Email Marketing by the Numbers should be read by everyone in the industry who wants to profit from acquiring and retaining customers."
?Arthur Middleton Hughes, Vice President/Solutions Architect, Knowledge Base Marketing, and author of Strategic Database Marketing

"Amidst the confusion and changing landscape of the Web, Baggott is one of the clear thinkers who can cut through the hype and help you understand how to drive revenues through the use of marketing technology."
?Scott Burkey, Business Development Executive, Definition 6

"Baggott is the ultimate Web 2.0 entrepreneur who takes Email 2.0 to a new level. In Email Marketing by the Numbers, he gives marketers instructions for creating one-to-one conversations with prospects and customers. This book should be on the desk of every marketer in every company, big or small."
?Scott Maxwell, founder, OpenView Venture Partners

Author: Chris Baggott
Hardcover:  304 pages
Company: Wiley  (2007-04-20)
ISBN: 0470122455
List Price: $24.95
Amazon Price: $9.95
Used Price: $11.98

E-mail seems like a terrific marketing tool ? until you think about all that spam clogging up your own inbox. But of course YOUR message isn?t spam. So how do you use e-mail to market without becoming a spammer?

Done properly, e-mail marketing is highly effective. E-Mail Marketing For Dummies can help you send your message to the inboxes of the world while observing professional standards, improving your deliverability, and executing your e-mail marketing strategy in line with current laws. You'll discover the secrets to creating professional and inviting e-mail messages, locating receptive respondents, tracking the results, and finding out whether your program is working. You?ll be able to:

• Combine e-mail with other marketing media
• Develop a winning strategy, build a quality e-mail list, and find success
• Comply with anti-spam laws
• Set reasonable objectives
• Decide whether to use an e-mail service provider
• Brand your e-mails
• Build relationships with your customers
• Increase your ?open? rate and find out who?s actually opening your e-mails
• Use e-mail to improve search engine optimization

And if you?re not a bona fide, pocket-protector-carrying geek, this book is perfect. It?s written for business people who need to get return on their time as well as their marketing efforts. Whether you read it straight through or dive right into the part you need most, E-Mail Marketing For Dummies is all about using e-mail to help your business prosper.

Author: John Arnold
Paperback:  360 pages
Company: For Dummies  (2007-11-19)
ISBN: 0470190876
List Price: $21.99
Amazon Price: $11.81
Used Price: $12.19

Praise for The Truth About Email Marketing

 

?It?s refreshing to see an author address specifics instead of gloss over generalities that can be boiled down to one sentence. Simms? book debunks the top email marketing myths in a readable and logical fashion.?

Tad Clarke, Editorial Director, MarketingSherpa Inc.

 

?Anyone interested in maximizing their marketing budgets should stop what they are doing and read this book. Simms' deep experience in email marketing is widely evident in this very insightful and fact-filled book. Great insight into an area of marketing that is often overlooked. Plus, its a fun, easy read...especially for us marketers!?

Jeff Hilimire, President, Engauge Digital

 

?Simms has a great knack for simplifying the complex world of email. From the novice email marketer to the email aficionado, The Truth about Email Marketing provides insight and thought-provoking content that all of us can use in our email and online marketing efforts.?

Aaron Kahlow, CEO & Founder, Online Marketing Summit

 

?Simms Jenkins expertly outlines a series of useful Truths to ensure effective and highly optimized, permission-based email marketing programs. Take advantage of Simms' battle scars and set yourself on a direct course that unleashes the power of this important marketing channel.?

Sam Cece, Chief Executive Officer, StrongMail Systems

 

Everything you must know to utilize email marketing in your corporation or small business!

• The truth about recession-proofing your business with email marketing
• The truth about measuring results and improving promotional and newsletter campaigns
• The truth about email marketing versus spam

This book reveals 49 proven email marketing best practices

and bite-size, easy-to-use techniques that get results

 

Email marketing is one of the most incredibly powerful yet misunderstood marketing channels of the business world. While many companies practice email marketing, few get it right. Industry expert, Simms Jenkins, provides a set of best practices to help you assess and refine your strategy and tactics. Your organization can gain much from new and proven approaches to email marketing: strengthen customer relationships, create loyalty, and build trust and awareness. The result is increased responses in sales, leads, registrations, and more.

 

 

Author: Simms Jenkins
Paperback:  224 pages
Company: FT Press  (2008-08-10)
ISBN: 0789737949
List Price: $18.99
Amazon Price: $11.25
Used Price: $11.00

Researchers estimate that by 2008 e-mail marketing revenues will surpass $1.8 billion dollars annually. Are you getting your share? According to Jupiter Research, 93 percent of U.S. Internet users consider e-mail their top online activity. E-mail is a fast, inexpensive, and highly effective way to target and address your audience. Companies like Microsoft, Amazon.com, Yahoo, as well as most Fortune 1000 firms are using responsible e-mail marketing for one simple reason. It works! And it generates profits immediately and consistently! In this new groundbreaking book you will learn how to create top-notch e-mail marketing campaigns, how to build stronger customer relationships, generate new qualified leads and sales, learn insider secrets to build your e-mail list quickly, deal with spam filters, and the optimum days and times to send your e-mails. You will have step-by-step ways to: * Build your business quickly using responsible, ethical e-mail marketing, *Leverage your current Web site, using auto responders * Write effective e-mail advertising copy * Develop newsletters * Write winning subject lines * Get high click-through rates * Format your messages * Put the subscription form on your site * Use pop ups * Use single or double opt-in subscriptions * Increase the response rate of your offer dramatically * Format your e-mail so that it will be received and read * Choose between text or HTML e-mail (and why) * Reduce advertising expenses * Have measurable marketing results with instant feedback * Automate the whole e-mail marketing process In addition, we spent thousands of hours interviewing, e-mailing, and communicating with hundreds of today s most successful e-mail marketing experts. This book contains their secrets and proven successful ideas, including actual case studies. If you are interested in learning hundreds of hints, strategies, and secrets on how to implement effective e-mail marketing campaigns and ultimately earn enormous profits, then this book is for you.

Author: Bruce C. Brown
Paperback:  288 pages
Company: Atlantic Publishing Company (FL)  (2007-08-30)
ISBN: 1601380429
List Price: $24.95
Amazon Price: $12.47
Used Price: $12.47

If the idea of starting an email marketing campaign overwhelms you, the authors of Email Marketing: An Hour a Day will introduce you to email marketing basics, demonstrate how to manage details and describe how you can track and measure results.  Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute an email marketing campaign in just one hour a day.  When you feel comfortable with the basics, learn how to use video and audio enabled email, implement tools like mobile devices and leverage social networks.

Author: Jeanniey Mullen, David Daniels
Paperback:  312 pages
Company: Sybex  (2008-11-24)
ISBN: 0470386738
List Price: $29.99
Amazon Price: $19.79
Used Price: $36.71

The principles in Email Marketing For Complex Sales Cycles have helped thousands of business people and entrepreneurs increase sales and reduce stress and aggravation...Will you be the next one to benefit? Why not generate more sales, more quickly? Are you burnt out on sales and marketing activities because they are so labor intensive and unproductive? And all the glib conversation and backslapping in the world won't close the deal until your prospect feels, "You're the one that can help me the best!" It's hard to convince prospects, but easier than you think to help them select you.

Author: Winton Churchill
Paperback:  160 pages Illustrated
Company: Morgan James Publishing  (2008-07-01)
ISBN: 1600374212
List Price: $14.95
Amazon Price: $8.87
Used Price: $9.83

Email is conceptually brilliant: low cost, high speed, personal, dynamic, and interactive. But there's a big difference between knowing that email is a powerful marketing tool and proving it.

So how do you know if you're doing it well? How do you show your CFO that it's really helping the bottom line? How do you convince your boss or business partners that a decent investment in email management tools will pay off? You can promise to prove how well email is increasing awareness, building interest, populating your sales cycle, and generating revenue.

This is a book of proofs. A book about the ways and means that email can be put to the test. A book about how an individual goes about demonstrating the power of email and pointing to specific results. This is a story that shows how you can as well.

Author: Jim Sterne
Paperback:  115 pages
Company: Lyris Technologies, Inc.  (2003-10)
ISBN: 0974439304
List Price: $19.95
Amazon Price: $11.98
Used Price: $1.68

Provides detailed advice on how to expand and improve marketing opportunities, communications, and on-line relationships with this valuable tool. Presents a step-by-step process of creating and implementing an e-mail marketing plan for your specific needs. Softcover. DLC: Internet marketing.

Author: Shannon Kinnard
Paperback:  320 pages
Company: Maximum Pr  (1999-10)
ISBN: 1885068409
List Price: $24.95
Amazon Price: $12.95
Used Price: $0.50

A revolution is taking place that will forever change the world of marketing. The strategies and techniques that have served marketers for years will not only decline in effectiveness, they will begin to quietly undermine the very brands and the customer relationships that companies have worked so hard to create.

The Quiet Revolution introduces a new marketing language, written by the pioneers of the online world. Powerful new concepts like Customer Communication Management (CCM) and Email Brand Value (EBV) are becoming indispensable tools for marketers, regardless of their industry and company size. This book brings together the experiences of today's online marketing leaders like IBM, American Airlines, and the New York Times to help aspiring email marketing programs achieve similar success.

Author: Bill Nussey
Paperback:  357 pages
Company: iUniverse, Inc.  (2004-09-22) (2004-09-22)
ISBN: 0595330606
List Price: $25.95
Amazon Price: $16.14
Used Price: $15.40

• Offering how-to information on a variety of topics that the modern marketer needs to know, this encyclopedic reference features eight minibooks that cover building an online presence, e-mail marketing, blogging and podcasting, social media marketing, online advertising and pay-per-click, mobile marketing, search engine optimization, and Web analytics
• The team of authors taps into its vast experiences in marketing to share how-to information on accomplishing key Web marketing tasks
• Expands on the bestselling Web Marketing For Dummies by providing a complete reference on all aspects of Web marketing, as well as real-world advice

Author: John Arnold, Ian Lurie, Marty Dickinson, Elizabeth Marsten, Michael Becker
Paperback:  768 pages
Company: For Dummies  (2009-03-03)
ISBN: 0470413980
List Price: $34.99
Amazon Price: $23.09